The Brand Brokerage is a premier consulting firm dedicated to helping beauty brands thrive in today’s competitive retail landscape. Founded by Sarah Gardner, a seasoned beauty executive with over 20 years of experience, The Brand Brokerage was created to bridge the gap between emerging beauty brands and top-tier retailers like Sephora, Ulta Beauty, Nordstrom, Macy’s, and more.

With a deep understanding of the industry and a track record of driving multimillion-dollar revenue growth, The Brand Brokerage specializes in wholesale strategy, retail partnerships, and market expansion. The Brand Brokerage Team's expertise in sales, merchandising, ecommerce, and shopper marketing—combined with their extensive network—enables brands to navigate the complexities of retail distribution with confidence.

As a fractional Chief Merchandising Officer, Sarah provides hands-on guidance to brands looking to scale. She has successfully launched both indie and established beauty brands across major global retailers, helping them secure, execute, and retain key retail partnerships. Her approach is rooted in strategic vision and operational excellence, ensuring that brands not only enter the right retail channels but also achieve sustained success within them.

At The Brand Brokerage, our mission is simple: to help beauty brands scale, succeed, and stay ahead in an ever-evolving market. Whether you’re preparing for your first retail partnership or looking to optimize your existing wholesale strategy, we provide the expertise, strategy, and connections needed to propel your brand forward.