Powering Beauty Brands with Winning Retail Partnerships

Scaling Your Brand

Beauty Brands + Retailer Partnerships

The Brand Brokerage is a premier beauty brand consultancy specializing in wholesale channel partnerships. We help brands navigate and thrive in today’s competitive retail partnership landscape. We help our clients with retail channel acquisition, execution and retention, our services extend to brand strategy, marketing, education and training, field team management, operations, product development, inventory planning and influencer partnerships within wholesale channels.

Want to see your brand on the shelves of Sephora or Ulta Beauty?
We can help you get there and stay there!

Our Specialties

Acquisition

We help beauty brands acquire retailer partnerships through strategic wholesale planning, compelling retailer facing pitch decks, and direct key retailer merchant team introductions and brand pitching.

Execution

We ensure seamless in-store execution for our clients brands within key wholesale channels by managing visual merchandising, marketing activations. and education initiatives. From optimizing shelf presence to negotiating retailer- led initiatives, we drive sell- through and brand visibility.

Retention

We help brands retain their retail partnerships & scale within them. Leveraging our experience managing top beauty brands, we activate key in-channel levers—strategic promotions, optimized merchandising, and impactful marketing—to drive sustained growth. Through strong retailer relationships and ongoing performance optimization, we ensure brands thrive and expand in their wholesale channels.

Our Founder

Founded by Sarah Gardner, a seasoned beauty executive with over 20 years of experience at the corporate level, The Brand Brokerage is built on a foundation of expertise from some of the most successful beauty brands in the industry. Sarah has led transformative projects at top retailers like Sephora and Ulta Beauty and now serves as a fractional Chief Merchandising Officer for emerging beauty brands, guiding them to wholesale success.

With a proven track record of driving multimillion-dollar revenue through strategic wholesale partnerships, The Brand Brokerage leverages deep industry knowledge and firsthand experience to elevate beauty brands. Our mission is simple: to help beauty brands scale, succeed, and stay ahead in an ever-evolving market

Meet the Team

Ana Allen

Marketing, Social Media + Influencer Relations

Approved by Ana
Diana Dixon

Product Development + Strategic Sourcing

Diana Dixon Beauty Inc.
Mike Modula

International Retailer Partnerships
Former Sephora, Shiseido (bareMinerals & Buxom)
Shari Ayson

Visual Merchandising + In Store Activations

Sephora, Former Shiseido (bareMinerals & Buxom)
Kristina Mcinnis

Public Relations & Marketing

KCM Connect